IABM and Singapore Exhibition Services have declared a strategic partnership bringing IABM support to SES’ BroadcastAsia industry event.
The IABM claims the partnership to be indicative of its commitment to ASEAN members and the wider APAC region. In addition to knowledge sharing, the IABM will extend live coverage of BroadcastAsia via IABM TV to broaden its audience. The IABM will also serve as a conduit for feedback to SES regarding BroadcastAsia.
At the 2106 show (31 May–3 June at Marina Bay Sands, Singapore), IABM will provide a member lounge, pre-show reception and executive breakfast session, as well as having IABM TV on-site to record and report on show news. In addition, the IABM will be working with the organiser to assess conference content with a view to developing a more dynamic, business-focused programme for 2017 and beyond.
‘Our partnership with BroadcastAsia is truly strategic, aimed at helping Singapore Exhibition Services develop what is currently the region’s leading show into an even more compelling event – for our exhibiting members and the visitors upon which its ongoing success depends,’ says IABM CEO, Peter White. ‘It is a win-win partnership and we’re delighted to be working so closely with Singapore Exhibition Services to deliver a truly comprehensive proposition for exhibitors and visitors.’
‘This partnership demonstrates a shared vision that will help BroadcastAsia maintain its position as the APAC platform of choice, to deliver a better showcase with more business opportunities and best-of-breed innovations for all our show attendees,’ adds Singapore Exhibition Services Chief Executive, Lindy Wee.
More: www.theiabm.org
