China distributor BVCAM Ltd has recently opened two new APG showrooms in Beijing. Headed by General Manager Danny Huen, The first showroom, situated in the Fangzhuang district of Beijing, is dedicated to APG while a second in the Yizhuang Economic-Technological Development Area has an audio area and a broadcast studio.
With 80-sq-m of space, the first showroom focuses on APG’s flagship Uniline. Visitors can hear the UL210 long-throw main speakers coupled with the UL118 infra-bass subwoofer. Stage monitoring and multipurpose applications are covered SMX/DX line, while fixed installations are offered the MX micro axial range. The full-range loudspeakers are supported by SB and TB subwoofers, APG DMS48 digital processors and SA30:2 class-D amplifiers.
The second showroom occupies more than 360-sq-m shared between audio and a fully equipped broadcast studio, showcasing lighting, and 3D and 4K cameras. The sound in the room is entirely managed by APG gear, including four UL210, two TB2018, a DMS48 and a further two SA30:2s.
‘We have been building APG’s reputation and reference installations in China since 2007,’ says Huen. ‘We are very confident about APG’s potential in the years to come, so both showrooms really are the logical evolution of where we want to get the brand to. The fact that APG created a joint venture last year in Asia is also a great testimony of the brand’s commitment to the region and will certainly reinforce our position as their Chinese distributor.’
‘Thanks to BVCAM, the APG brand has gone from humble beginnings in China to being a recognised brand providing the highest level of professional speaker systems in the industry,’ says APG Executive VP of R&D, Innovation & Marketing, Gregory Dapsanse.
BVCAM opted for Beijing not only for its influence as a capital city, but also ‘because it’s the natural centre for international exchanges and technological innovation,’ Huen says. ‘We wanted the showrooms to be a window to APG brand and expertise, so that customers are able to listen and feel the technological advance that APG brings to the audio market. It also is a great relay way to follow up with prospects after trade shows.’
