Powersoft has appointed Audiobrains as its new Japanese distributor, following discussions with Audiobrains’ Sales & Marketing representative Shin Yamada and final agreement with CEO Fujii Shuzo.
Audiobrains’ distribution portfolio includes Martin Audio, Symetrix and beyerdynamic, and the company also enjoys dealer status for Avid consoles and d&b audiotechnik loudspeakers. Powersoft adds an important piece to the jigsaw. ‘Powersoft fits comfortably into several professional sectors, both for touring and installation,’ says Yamada. ‘This is a great opportunity and we are delighted to be representing the brand.’
Also key to brokering the deal was Powersoft Regional Sales Manager, Arthur Soh: ‘He opened door for us at Powersoft and talked at length both about opportunities in the Japanese market and the worldwide situation,’ confirms the Audiobrains man.
‘We believe that, with Audiobrains’ experience in the pro audio market, we will be able to build our brand image and awareness in the Japanese market,’ Soh adds. ‘The company’s strong contacts in the touring market will give us more exposure in the Japanese rental market.”
Although Powersoft already has good brand recognition in Japan, Shin Yamada believes there is scope for further exposure: ‘The K and M series are already popular in the touring sector but I believe X and Ottocanali series will open new doors in installation and build the company’s reputation much further.’
Established in 2007 Audiobrains will quickly embark on a series of roadshows, seminars and media initiatives to support its handling of Powersoft. The company has already received full training from Powersoft Applications Engineer Remo Orsoni, while Yamada himself will conduct domestic customer training. Meanwhile, a Technical Support/Application Engineer based in Singapore, will be supporting the APAC region with ongoing training and the company’s Sound School programme.
‘I strongly believe that Powersoft will drive our business forward to the next level, in terms of offering lightweight, high-powered solutions, with high-quality DSP and digital audio streaming,’ Yamada says. ‘This will give both the touring and installation sectors an opportunity to invest in advanced power and technology.’
