Dubai-based Prolab has taken in distribution of the Turbosound, Midas and Klark Teknik brands following the termination of NMK’s distribution of Midas with parent company, the Music Group.
‘We aren’t the type to sit back and let the customer find us, we pursue those we truly believe we can support. This makes us stand out from the crowd,’ says Prolab Operations Manager, Farid Dagher. ‘Naturally, we are the ideal partner for Music; we have witnessed the devotion that Music has for customer experience and revolutionary product innovation. This is what makes this relationship a must for us. The addition of world class technology from Midas and Klark Teknik to our offering of Turbosound is going to set the Middle East alive.’
‘Music is dedicated to pairing with the best distributors globally and our new vertical market strategy is designed to deliver complete product solutions,’ says Music GroupSenior Director of Touchpoint Europe, Simon Godfrey. ‘Prolab has exceeded expectations for our Turbosound brand in the past 12 months and this is testament to their sheer enthusiasm for Music products. Now with Midas and KT in the mix, we are set for an extremely exciting partnership going forward.’
See also: NMK parts company with Midas over ME distribution
