Loudspeaker systems manufacturer Outline has appointment of Global Pro-Audio Management as its exclusive distributor for the Indian sub-continent.
Established in 2010 by owner Gaurav Malvai, the move into pro-audio distribution was a progression of his work as a high-profile DJ and music producer, which had led him to establish a successful sound equipment rental company. Growing demand for his products and expertise subsequently generated an opportunity to add a sales service to his numerous markets and the company’s distribution portfolio has continued to expand.
‘Having heard Outline products at various locations around the world I knew that I wanted them for my own business, Malvai says. ‘As it happens the timing was just right since the company were seeking new distribution in India and I am thrilled to have become part of their family’
‘One of the most important things for me is that Outline’s extensive product range gives me the chance to develop relationships in every market here, from large events and live productions through to all sorts of installation work. GTO and GTO C-12 are ideal for our domestic and international production markets, while the Mantas range is so versatile that it will do very well for us. I’m also very excited about the new Vegas range, which has almost unlimited potential in the Indian sound installation market.’
Malvai’s investment in Outline is already underway: ‘I’m in the process of phasing out the existing products in my own rental inventory and replacing them with Outline,’ he says. ‘The product range gives me the flexibility and modularity that the rental division needs and of course it will also provide many opportunities to showcase these amazing products’.