Calrec Audio has chosen Broadcast & Studio Solutions (BSS-ME) as its exclusive distributor for Brio in the United Arab Emirates, Bahrain and Oman.

BSS-ME will represent Brio – billed as the most powerful and compact digital broadcast audio console in its class – together with Calrec’s companion Br.IO interface, across all three territories. The company will also deliver local support and after-sales service to Brio customers through its network of regional offices spanning the Middle East.

‘Throughout our region, there’s strong market demand for a well-priced compact mixing console completely focussed on the needs of broadcasters,’ says BSS-ME CEO, Tareq Eid. ‘We’re honoured to be associated with a company as well-respected as Calrec, and we’re certain that Brio and Br.IO will make a huge impact in the region.’

Since Brio’s launch at the 2016 NAB Show, Calrec has placed the console with customers in the Middle East, Europe, the Americas and Asia, reflecting the breadth of its appeal. The new Br.IO, launched at IBC 2016, provides an easy and affordable way to expand Brio’s I/O, offering primary and secondary connections for full redundancy.

‘BSS is the ideal partner to help us expand the Brio footprint in the Middle East,’ says Calrec International Sales Manager Anthony Harrison. ‘BSS has an excellent reputation for offering premier products and services, and its extensive network of regional contacts, together with flagship showroom in Dubai, means that a Brio is always readily available and supported in the region.’