Maintaining its edge as an OB Service Provider for Abu Dhabi Media, Abu Dhabi broadcaster Live maintains an ongoing modernisation of its facilities. The latest phase of this has brought five Lawo V_pro8 ‘toolbox’ broadcast processors into use
Live provides OB services for Abu Dhabi Media Company, which is a multi-platform media and entertainment organization that operates and manages 25 brands across multiple platforms, including broadcast, publishing and digital. The company’s broadcast facilities include the largest fleet of high-definition OB Vans in the MENA region, an extensive collection of SNG equipment and 3,000-sq-m of fully equipped studios.
The company’s MCR feed recordings and playout services currently provide round-the-clock broadcast for 14 channels, while ingest and archive services includes the management of Abu Dhabi’s largest historical film archive. Postproduction facilities include 20 Avid and FCP suites.
Already an established Lawo customer, Live presently uses several Lawo audio consoles and VSM control systems in its OB Vans. With addition of the V__pro8 units, it gains higher workflow flexibility through the V__pro8’s ability to combine audio and video management functions in a single tool. Key to the choice of the V__pro8s is their flexibility and workflow simplification.
‘As a service provider for very different applications, we have to offer our clients the most flexible but also most cost-efficient solutions,’ comments Hamad Abdelrazaq, Head of Broadcast Engineering at Live. ‘The V_pro8s are the perfect tool for this, streamlining our workflows, and giving us the flexibility to work in different production situations quickly and reliably.’
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