The IABM and BVE Show have announced a strategic partnership that will see the trade body and entertainment and media technology event company work to ensure members and exhibitors benefit from a combined package across the two organisations.

The collaboration will provide heightened activity and more opportunities for members during the show, as well as enabling BVE to tap into IABM’s extensive range of skills and services, attracting a wider audience and broadening its content base.

In addition, the IABM will work with BVE to develop a one-day training course to run parallel with the event, and create hosted C-Level tours of the show to provide a personalised on-site experience for time-pressed, senior delegates. Among other initiatives IABM will also work with BVE to develop an innovative technology feature to add further value for visitors.

‘The partnership not only solidifies BVE’s place within the broadcast and media industry landscape, but also shows that we have been listening to our exhibitors and visitors and have actively responded to their needs,’ says BVE Event Manager, Dan Sacchelli. ‘With the programme IABM intends to bring to the show and the type of visitors that will attract, our exhibitors are set to benefit exponentially.’

‘IABM is dedicated to working with the organisers of major shows to deliver the best possible visitor experience – and so, the best return on investment for IABM member exhibitors,’ adds IABM CEO, Peter White. ‘As soon as we began talking with BVE, it became obvious that they very much shared our vision. From there, it was simply a matter of working closely together on practical ideas to expand the appeal of the annual BVE show in London to deliver a 360-degree, high-value experience for both visitors and exhibitors alike. I see this partnership agreement as being very much just a starting point, on which IABM and BVE can further develop over the coming years.’

BVE 2017 will take place from 28 February to 2 March 2017 at ExCeL, London.