Serving the broadcast, production, post and live production industries, BMC Digital Solutions has taken on sales of Cedar Audio systems in Pakistan.

‘This partnership is yet another milestone in the improvement of the professional audio and video communities in Pakistan,’ says BMC Digital Solutions CEO, Faysal Abdullah. ‘Cedar technology drastically eliminates major problems in production environments - especially noise related challenges in post production which the Cedar DNS 2 solves right at the source. This will be a valuable asset to the TV and radio broadcast, live and recording segments.’

BMC Digital Solutions will be supported by MediaCast, Cedar Audio’s distributor for the Middle East and Turkey.

‘BMC’s industry experience in the broadcast and media markets together with our past partnership with them have convinced us to have them take up this new assignment,’ says MediaCast Sales Manager, Bala Menon. ‘The technical and business development teams will ensure the success of Cedar in Pakistan, and we will quickly reach the market. I welcome BMC to the larger network of Cedar resellers across the Middle East, and we are looking forward to very successful results.’