Audio-Technica has appointed Ertekin Elektronik as its professional audio products distributor for Turkey.

Established in 1967 and based in Istanbul, Ertekin Elektronik company has distributed international brands to the pro audio, lighting, hi-fi and consumer electronics industries since 1990. The company’s extensive portfolio presently includes Panasonic, Celestion, Yamaha and Denon.

‘We are proud to have signed a distribution agreement with Audio-Technica to bring its high-quality, technically-innovative products to our domestic market,’ says Sales & Marketing Manger, Yurder Ertekin. ‘We look forward to developing a strong co-operative relationship with the brand and strengthening Audio-Technica’s profile in Turkey.’

‘The agreement with Ertekin Elektronik is an exciting move for Audio-Technica, and will enable us to strengthen our position in this key market,’ says Audio-Technica Director of Sales & Marketing EMEA, Matthias Exner. ‘The company’s proven track record, with full coverage of the country and involvement in all our market segments including conferencing, makes it an ideal partner. I look forward to building a mutually beneficial strategic alliance with Ertekin.’