Martin Audio has assigned responsibility for its sales in Latin America and the Caribbean to Mexico City-based Pro Active Latin America.
With owner/Director Berenice Gutiérrez at the helm, Pro Active LATAM has built an impressive portfolio that includes Allen & Heath, Ashly Audio and UDG – and now Martin Audio. With 20 years’ experience in live sound, commercial installation and MI, Gutiérrez has developed a reputation for her knowledge and insights about building brands and sales in Latin America.
‘Of course, I’ve known about Martin Audio for many years because it’s a well-known brand with a reputation for quality and excellence,’ she says. ‘It’s an honour for me and our team to work with an important company that has such huge potential in Latin America, both for the live sound and integration markets. We are very focused on serving the top audio brands such as Martin Audio and matching them to best distribution partners in in the Latin American Culture.’
‘I have known Berenice for ten years and have always been impressed with the enthusiasm and energy she brings to a brand,’ says Martin Audio MD, Dominic Harter – a friend and associate who is responsible for recruiting Gutierrez to help build the company’s worldwide expansion. ‘Martin Audio now has a new focus on business in Latin America – we are looking to build on our success in the region and Berenice will target widening our distribution across the region, a task Pro Active Latin America will excel at.’
More: www.martin-audio.com
