Danmon Group Sweden has taken on distribution of Optocore and BroaMan fibre solutions, following representation of the brands in Denmark for a number of years.

With business units across Scandinavia, and more than 25 years’ experience, the Danmon Group has become one of the leading suppliers to professional users of equipment for broadcast, television, film and commercial productions, originally in its native Denmark. In 2001, MD Marcus Lundahl began building the an audio division called Soundware, which began representing Optocore.

While Soundware will continue to service the professional audio and video industry generally, Danmon will focus on addressing the broadcast video sectors with the German manufacturer’s scalable fibre interfaces, seeing huge potential in these segments. ‘We primarily see Optocore and BroaMan penetrating a number of key sectors like broadcast, live OB, and theatre,’ Lundahl says.

‘Sweden has been an early adopter of new ways of distributing content – especially over fibre, where the interest is very high.’ In fact SVT (Swedish Television Broadcast) was the first broadcaster to adopt a custom fibre solution leading to the original foundation of Broadcast Manufactur (BroaMan).

Although the company already has advanced knowledge of the Optocore/BroaMan fibre solutions, Danmon/Soundware is already contemplating further staff training and will promote to its own client base via social media channels and websites, plus a series of roadshows and seminars.

‘This is a great opportunity not only to give customers the possibilities for more advanced connectivity and networking but also to introduce them to standard devices for every day use,’ Lundahl says.

‘In addition to constructing advanced and sophisticated fibre networks we are increasingly being recognised as a manufacturer, designer and reseller of products needed for daily business,’ BroaMan MD Tine Helmle agrees. ‘From Optocore this would include our Madi devices and various converters and from BroaMan our popular stand-alone and point-to-point devices, including Repeat48, Route66 Auto Router and MUX22.’