Meyer Sound has named Ingang Audio Co as its principal distributor for most vertical market sectors in the South Korean market.

Under the agreement, the Seoul-based company takes primary responsibility for building a stronger network of Meyer Sound dealers and system integrators in South Korea, and for connecting customers to Meyer Sound through a more direct and transparent relationship.

‘Meyer Sound products are well known in the Korean market for their quality and durability,’ says Ingang Audio owner Steve Kim. ‘We will build on this reputation with more promotional activities, expanding our dealer network, and strengthening relationships with existing dealers, consultants and end -users.’

Formal notice of the appointment will be made at the forthcoming Koba Show by Brian Chow, Meyer Sound Sales Manager for Japan and Korea. ‘Several key people at Ingang Audio have long experience working with Meyer Sound through prior association with a former distributor,’ Chow says. ‘They know our technologies and how Meyer Sound can serve their customer base. This experience, combined with the more dynamic structure of Ingang Audio, will make for a smooth transition and for rapid growth in the coming months.’

In addition to owner Steve Kim, key principals at Ingang Audio include President Joo Hong Chang and Technical Director Eric Han. In a separate agreement, Kinoton Korea Inc will continue distribution of Meyer Sound products to cinema and baseball stadiums in South Korea. All other markets will be handled by Ingang Audio.