Described by JoeCo MD Joe Bull as ‘the right team for the future growth of JoeCo in this most important country’, Audiopole has been appointed the UK company’s exclusive distributor for France. The appointment is part of a drive to raise the profile of JoeCo’s products within the French market, including the BlackBox and BlueBox ranges.
Founded in 1996, Audiopole serves the broadcast, live sound, A/V and recording markets, carrying brands including Studer, Clear-Com, Genelec, beyerdynamic and mc2. According to Audiopole MD and Partner Jean-Philippe Blanchard, the agreement with JoeCo is the first step in a bigger plan.
‘We are going to reintroduce the JoeCo name to France, as we believe that in recent years it has not been given the attention it deserves,’ he explains. ‘Our plans are simple – in this business, it’s still about discussing our customers’ needs and demonstrating these excellent products to them. But in parallel we will undertake a comprehensive marketing plan. We know that there is a strong demand for a high-quality, absolutely reliable multitrack recording solution and no one has a better reputation for reliability or audio quality. JoeCo’s products fit perfectly into our portfolio and we are very proud to distribute a brand that will reinforce our own presence in the market.’
‘France is a crucial territory for JoeCo, and I believe that in Audiopole we have found the right partner to help us grow,’ says Bull. ‘Jean-Philippe and his colleagues bring tremendous enthusiasm, hard work and expertise to every brand they work with. I’m delighted to welcome them to our global network of partners and I look forward to great success together.’
The appointment of Audiopole also follows the recent arrival of Starpoint Distribution as JoeCo’s exclusive distributor in Germany and Austria.
