PreSonus Audio Electronics has announced the establishment of the PreSonus Commercial Division, bringing together products from the WorxAudio and PreSonus brands under the PreSonus umbrella.
The new WorxAudio series of professional sound reinforcement products are being allied to the PreSonus ULT and Air loudspeaker line, giving the PreSonus Commercial Division a comprehensive assortment of loudspeakers suited to commercial applications while also encompassing a full range of mixing, DSP, and signal routing solutions.
‘The PreSonus Commercial Division enables us to leverage the well-known PreSonus name to boost visibility of all these excellent products,’ says PreSonus’ President and Chief Strategy Officer, Jim Odom. ‘Whereas in the past, integrators would periodically seek clarification as to what products were available to them, the new product structure resolves this. Be it a mixer, a Dante-equipped rack mixer, a power amp, or one of our many other commercial product offerings, they are all an integral part of the new Commercial Division. I’m confident this will help broaden the PreSonus brand name while streamlining other aspects of the business.’
‘When WorxAudio Technologies became a member of the PreSonus family, I knew there would be changes,’ says PreSonus’ Chief Designer of Loudspeaker Division and founder of WorxAudio Technologies, Hugh Sarvis. ‘While the WorxAudio name may no longer be the dominant brand in terms of customer recognition, it has been a truly rewarding experience to see how our products have become part of a family with a firmly entrenched brand presence the world over – and for that I am most appreciative.’
The creation of the new PreSonus Commercial Division coincides with the launch of PreSonus’ commercial division website. This new website, which is focused specifically on high-end products for commercial install applications, provides detailed product information, technical specifications, and an abundance of related materials that are essential for the creation of project documents.
