‘While there are exceptions, it seems mainstream music has become a convenience, a background commodity and treated as such by those who control it. As it is out of date we are re-developing the Grover Notting website and in doing so, realise we have an opportunity to incorporate a response to current trends,’ says Classic Audio Designs’ Frank Hinton of the site now serving the Australian company’s line of reference loudspeaker monitors.
The revised site will address the ‘commodified trend of artisan development’, promoting the skills, practises and mindset required in producing quality audio programme for what Hinton terms ‘a new landscape’.
‘A new landscape where the skills required to produce high quality programme are recognised, respected and appropriately rewarded; a new landscape where we realise a more appropriate balance between quality and convenience,’ he explains. ‘A new landscape where we identify and practise tried and proven techniques, where we also embrace new ideas and technologies with an open mind. A new landscape where we all play a role in seeing art elevated to a de-corporatised position for the benefit of all humanity. A new landscape where all music forms and their production values are rightfully acknowledged and respected equally.’
Whether created recently or hundreds of years ago, all genres of music are still with us in live performance, broadcast and at the cinema, as well as in recorded formats and streaming. ‘To realise a new landscape we believe our role is to promote the benefits of music, aspire to the highest possible standards, spread the rewards more equitably and ensure all participants are valued,’ Hinton says.
