RTI has assigned supply of its product lines and local service and support in APAC, the Middle East, Africa, and Latin America to Mindstec Distribution.
As part of this expanded partnership, Mindstec will manage RTI Asia, a new division that will offer RTI and Pro Control solutions along with dedicated local sales, training and engineering support. The countries included in this territory are Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Korea, Laos, Macau, Malaysia, Maldives, Mauritius, Philippines, Taiwan, Thailand, Singapore, Sri Lanka and Vietnam.
Additional countries now under Mindstec distribution include Brazil (via Dealer, a Mindstec Company), Egypt, Iran, Saudi Arabia, South Africa and the UAE.
‘Mindstec is a powerhouse, and knows how to deliver – especially in the commercial market, which continues to heat up and create opportunities across all regions,’ says RTI VP of Global Sales, Mike Everett. ‘Expanding this partnership will broaden our global presence and give dealers access to more localised support and education at training centres.’
Mindstec will provide dedicated sales engineer support in each country, taking advantage of the company’s distribution and market expertise in some of the world’s fastest growing economies. As a result, systems integrators will also gain access to fast delivery, with efficient and dependable local service for the full range of RTI and Pro Control products. In addition, early this year the company set up accredited RTI training centres in Hong Kong, India, Singapore and South Africa, with additional locations planned for Brazil, Dubai and the UAE.
Mindstec focuses primarily on the commercial market and business has been increasing across all regions. The company offers a wide selection of interactive displays, switching systems, audio, and digital signage solutions but was missing a robust control system.
‘With RTI, we can fill the gap in our product profile with a proven and sought-after industry leader, plus we can now also move into the residential market, which is a new area of focus for Mindstec,’ says Mindstec Distribution CEO, Syed Abdul Wahab.
‘We at Mindstec believe in empowering our channel partners with the right knowledge to enable them to support their clients with both sales and after-sales support. We are busy setting up RTI training centres in all regions, which will train, certify, and empower our channel partners to better understand and support the RTI range of products. We believe that the training and development of both our people and our partners is the key to our success.’
