Powersoft Audio has names MI Engineering as its exclusive distributor for Thailand.
Established in 1994, MI Engineering is a member of the Mahajak Group, and carries a wide range of audio solutions to a projects spanning home cinema to fixed installations.
‘We pride ourselves in providing excellent service and quality audio products to our customers, which drives us to always be aware of the best solutions available on the market,’ says Attapol Praisri, MI Engineering Product Manager for Professional Audio. ‘Everything that we have in our arsenal, not only suits our philosophy, but also the systems our customers want to build. Having Powersoft added to our portfolio is going to strengthen this position.’
MI Engineering was introduced to Powersoft last January by Arthur Soh, Powersoft’s APAC account manager, entering into a full partnership only a few months later. ‘Powersoft’s amplifier platforms fit perfectly into our organisation,’ says Praisri. ‘The ArmoníaPlus software in particular is incredibly useful to us, as the remote capabilities save users time in large system solutions, such as those with complex speaker management.’
Powersoft is a very well-known and reputable company in Thailand, with a breadth of experience on the Southeast Asia pro audio scene,’ adds Soh. ‘From the very first meeting, I was impressed how knowledgeable the teams are about audio solutions and customers’ requirements.’
Being headquartered in Bangkok, MI Engineering is at the heart of the activity and investment in Thailand for A/V, and knows where the market demand is for A/V solutions: ‘Conference systems are definitely in high demand and will continue to grow as a vertical,’ Praisri reveals. ‘It’s where ArmoníaPlus is particularly useful. You need to be able to rely on your conference system infrastructure, and ArmoníaPlus delivers that flexibility and reliability consistently.’
With training and education being at the heart of Powersoft’s strategy, the Italian innovator is already planning to run a number of training courses in Thailand with the help of MI Engineering, as soon as the conditions allow. ‘I look forward to welcoming Powersoft users and followers over at MI Engineering HQs and share with them the flexibility, capabilities and performances that our products and solutions can offer them; hopefully soon,’ Soh says.
More: www.powersoft.com
