Named one of Billboard’s top 25 venues in the world, the 13,000-seat Gas South Arena sits at the heart of Duluth, Georgia’s Gas South District – a sprawling 118-acre campus that can accommodate a variety of events from concerts, performances, meetings, tradeshows, conventions, banquets and other celebrations.
Celebrating its 20th anniversary, the arena can quickly be converted into a 3,500 theatre-style setting or a large convention and tradeshow space. The facility is also the home to minor and professional league sports teams in hockey, lacrosse and volleyball: the ECHL’s Atlanta Gladiators, NLL’s Georgia Swarm, and APV’s Atlanta Vibe.
‘When you’re considering sound for an arena, you immediately have to discuss acoustics,’ says Cooper Hedden, Southeast Regional Sales Manager at Danley Sound Labs. ‘We immediately have to consider concrete walls, concrete floors. Danley is unique because we can help solve these problems with outstanding pattern control.’
A recent white paper from the Urban Sustainability Directors Network poses question: ‘if watching at home is less expensive and getter better all the time, why bother’ attending a live event? With that, the paper goes on to state that future fans will have high expectations to attend live events including screens, lights, sounds and tastes – all part of a multi-sensory fan experience.
Gas South District CEO Stan Hall agrees: ‘The sound in the arena is so much a part of the product we promote and that the fans experience. The sound and lighting is what puts us with other world-class facilities and is part of our success and recognition.’
Recently installed in the arena are Danley SH96 loudspeakers and TH118 subwoofers. ‘This is a great example of the efficiency of Danley in both the number of loudspeakers and subwoofers needed and in set up time,’ Hedden says. ‘In a traditional array setup, it usually takes a long time to get everything aligned. We were able to get everything aligned in this system in a matter of hours.’
‘Danley’s technological advancements and their experience made us very comfortable in working with them,’ adds Gas South District General Manager, Montey Ortell. ‘Partnering with Danley takes us to another level and provides the experience we’re trying to deliver for our guests.’
‘From start to finish, Danley is first class. They have the right people, the right philosophy, and the right technology for any space – whether a 100,000 seat stadium, a 13,000 seat arena, or a 700 seat theatre. They have the right system and the right people to help you through the process. That’s why we partner with Danley.’
More: www.danleysoundlabs.com
