Promising ‘the authentic ambiance of The Hit Factory’s legendary rooms, where countless platinum records were born’, HitVerb is a convolution reverb plug-in developed in partnership with The Hit Factory Studios.
HitVerb offers captured impulse responses from 12 recording spaces across The Hit Factory’s locations, including New York and London. These are the rooms where the likes of Stevie Wonder, Bruce Springsteen, Post Malone, Karol G, Lady Gaga, Notorious B.I.G. crafted their hits. From tight, intimate spaces to expansive live rooms, HitVerb covers instant a wide range of reverbs that are part of music’s recording history.
Designed for both newcomers and professionals, HitVerb offers an intuitive interface with deep customisation options. Users can precisely adjust microphone distance and positioning, selecting from Neumann U67s, Coles 4038 Studio Ribbons and Sennheiser MKH 800 Twin mics. Additional shape controls include low-cut and high-cut filters, tail length adjustment, and the ability to add or remove carpet to fine-tune reflections. With presets from top engineers and the ability to save custom settings, HitVerb allows users to quickly achieve their desired reverb.
Unlike traditional analogue reverb units, convolution reverb uses real-world impulse responses to capture the exact acoustic characteristics of physical spaces.
Key features:
- Modelled in 12 Hit Factory studio rooms from all over the world.
- Impulse response creation headed by Hit Factory Studios CEO, Troy Germano.
- Fine-tune control over mic positioning and distance.
- Further control includes high- and low-cut filters; tail length – even carpet.
- Includes presets designed by top studio engineers; user presets are easy to create and recall.
- Available for Mac or Windows in AAX, VST3, and AU formats.
Since its inception in 1969, The Hit Factory Studios has been synonymous with world-class recording, hosting a roster of A-list artists across pop, rock, R&B, hip-hop, jazz, and film scoring. With HitVerb, this legacy is accessible to producers worldwide. ‘For decades, our studios have played a vital role in shaping music history,’ says Hit Factory Studios CEO, Troy Germano. ‘HitVerb lets you bring the legendary sound of The Hit Factory to your own projects – no matter where you are.’
